Is Netflix Riding the Korean Wave or Vice Versa?

Day 1 (April 8, 2022) (8:30 – 18:05)

Session 1. Is Netflix Riding the Korean Wave or Vice Versa?

Chair: Hyung-Gu Lynn (University of British Columbia)
Discussant: Vincenzo Cicchelli (Paris Descartes University)

Critical Cultural Industries Studies: A New Approach to the Korean Wave in the Netflix Era

Dal Yong Jin (Simon Fraser University)

The Korean Wave on Netflix: A “Trivialité” Phenomenon

Julie Escurignan (Sorbonne Paris Nord University)

Original by Deception: Netflix’s Mixed Blessings to Hallyu in Brazil

Daniela Mazur, Melina Meimaridis, Daniel Rios (Federal Fluminense University)

Session 2. Global Reception and Production

Chair: Shin-Dong Kim (Hallym University)
Discussant: Michelle Cho (University of Toronto)

Reshaping Hallyu: Global Reception of Korean Content on Netflix

Seok-Kyeong Hong and Sojeong Park (Seoul National University)

From Diaspora TV to Netflix: Consuming Korean Television Dramas in the United States

Sangjoon Lee (Nanyang Technological University)

Investigating the Popularity of Korean Dramas on Netflix India – The Practitioners’ Perspectives

Ruchi Kher Jaggi (Symbiosis International University)

Session 3. Transnationalism and Multiculturalism

Chair: Miseong Woo (Yonsei University)
Discussant: Koichi Iwabuchi (Kwansei Gakuin University)

Squid Game as a Levinasian Morality Tale: Ethics of Alterity and Empathy in Survival Game Narrative

Hye Seung Chung (Colorado State University)

Diasporic Hallyu on Digital Streaming Platforms

Kyong Yoon (University of British Columbia Okanagan)

Visualizing a Transnational Future: Virtual Production in Korean Science Fiction

Hye Jean Chung (Kyung Hee University)

Session 4. Capitalism and Netflix

Chair: Seunghye Sohn (Sejong University)
Discussant: Emilie Yueh-yu Yeh (Lingnan University)

What You See from these Survival Games is What Machines Get and Know: Squid Game, Surveillance Capitalism, and Platformized Spectatorship

Jihoon Kim (Chung-ang University)

Wither “Content is King”? Creative Labor, Diversification, and the Korean Wave on Netflix

Benjamin Min Han (Tulane University)

Death Games and the Problem of Everyday Life: Squid Game, Liar Game, and South Korea’s Melodramatic Mundane

Yin Yuan (Saint Mary’s College of California)

Day 2 (April 9, 2022) (8:30 – 14:10)

Session 6. Global and Local

Chair: Yong-jin Won (Sogang University)
Discussant: Nobuko Kawashima (Doshisha University)

Capitalizing on Contra-Flows and the Korean Wave: Towards a Better Understanding of Netflix’s International Original Content Strategy

Kristin April Kim, Ji Hoon Park, Yue Wang, Hayoung Bae, Kieu Trang Luc (Korea University)

The Aesthetics of Korean Netflix Originals: Expressive Creativity and Autonomous Decisions in Media Production

Ju Oak Kim (Texas A&M International University)

Imagining the Third (Korean) Wave in Video Games with Netflix

Tae-Jin Yoon and Yewon Jin (Yonsei University)

Session 7. Production Cultures and Systems in the Age of Netflix

Chair: Sangjoon Lee (Nanyang Technological University)
Discussant: Anthony Y.H. Fung (The Chinese University of Hong Kong)

Platform Cultures: Netflix Korea From Distribution to Production

Joseph Jonghyun Jeon (University of California Irvine)

Does Netflix’s Recommender System Promote Korean Content? An Empirical Analysis on Netflix’s Homepage Using Bots to Simulate Audience Behavior

Grégoire Bideau, Steven Tallec (Cultural Pluralism and Digital Ethics Chair), Seok-Kyeong Hong (Seoul National University)

Hallyu’s Netflix Era During the COVID-19 Pandemic

Doobo Shim (Sungshin Women’s University)