[UK-Korea Hallyu Network 2nd Conference]
Globalizing South Korean Creativity: Theorizing, Exhibiting and Archiving Hallyu, the Korean Wave

This conference will establish an interdisciplinary network of UK and South Korean scholars and researchers from across academic disciplines and specialities to examine the recent fast growth of Hallyu, or the Korean Wave, and its associated contexts and influences. It will focus on how Hallyu from South Korea is becoming a global mainstream culture, how it is getting institutional recognition, and how it is selected to be a canonic form of Korean culture.

Day 1 (April 7, 2023)

Session 1. Researching Hallyu: Theories, Approaches and Reflections (10:00-12:00)

Chair: Seok-Kyeong Hong (Seoul National U.)

Hallyu: potentiality, creativity and freedom
Presenter: Yeran Kim (Kwangwoon U.)
Discussant: Holly Rogers (Goldsmiths College) & Doobo Shim (Sungshin Women’s U.)

Three theoretical questions on Hallyu and globalisation
Presenter: Nick Prior (Edinburgh U.)
Discussant: Soyoung Kim (Korea National U.) & Sojeong Park (Seoul National U.)

Hallyu, heritage and canonisation
Presenter: Haekyung Um (U of Liverpool)
Discussant: Sara Cohen (U of Liverpool) & Hyojin Choi (Hanguk U of Foreign Studies)

Session 2. Archiving and exhibiting Hallyu (13:30-15:45)

Part 1. Hallyu archiving

Chair: Meung-Hoan Noh

Historicizing Hallyu
Presenter: Sangjoon Lee (Lingnan U.)
Discussant: Meung-Hoan Noh (Hanguk U of Foreign Studies)

Hallyu archiving
Presenter: Jungyun Choi (11018)
Discussant: Mark Plaice (U of Central Lancaster)

Part 2. Hallyu exhibition

Chair: Heesun Kim (Kukmin U.)

Hallyu exhibition at V&A
Presenter: Rosalie Kim (Victoria and Albert Museum)
Discussant: Juhee Park (KAIST)

Hallyu at the National Museum of Korean Contemporary History
Presenter: Gi-Jun Kwon (National Museum of Korean Contemporary History)
Discussant: Charlotte Horlyck (SOAS)

Session 3. The political economy of K-pop fandom: new insights for researchers (16:15-17:45)

Chair: Hye-Kyung Lee

K-pop fandom between the state and the industry: Resistance through mediatory practice
Presenter: Jeeheng Lee (Dong-A U.) & Youngmi Kim (Mushroom Company)
Discussant: Kim-Marie Spence (Queen’s U Belfast)

Researching K-pop fandom and producing new knowledge
Presenter: Ju Oak Kim (Texas A&M International U.)
Discussant: Ruth Adams (King’s College London)

Hallyu (K-pop) history and canon told by fans
Presenter: Gyu Tag Lee (George Mason U. Korea)
Discussant: Colette Balmain (Kingston U.)

Day 2 (April 8, 2023)

Session 4. Workshop: Global strategies of the Korean cultural industries (10:00-12:00 / invited guests only)