{"id":1347,"date":"2025-07-08T08:35:59","date_gmt":"2025-07-08T08:35:59","guid":{"rendered":"http:\/\/chs.snuac.ac.kr\/?post_type=tribe_events&p=1347"},"modified":"2025-07-14T02:17:30","modified_gmt":"2025-07-14T02:17:30","slug":"%ea%b5%ad%ec%a0%9c-%ec%bb%a8%ed%8d%bc%eb%9f%b0%ec%8a%a4-is-netflix-riding-the-korean-wave-or-vice-versa-ii-shifting-local-and-global-relations","status":"publish","type":"tribe_events","link":"http:\/\/chs.snuac.ac.kr\/?tribe_events=%ea%b5%ad%ec%a0%9c-%ec%bb%a8%ed%8d%bc%eb%9f%b0%ec%8a%a4-is-netflix-riding-the-korean-wave-or-vice-versa-ii-shifting-local-and-global-relations","title":{"rendered":"[\uad6d\uc81c \ucee8\ud37c\ub7f0\uc2a4] Is Netflix Riding the Korean Wave or Vice Versa? II \u2013 Shifting Local and Global Relations"},"content":{"rendered":"

International Media Studies Conference
\nIs Netflix Riding the Korean Wave or Vice Versa? II \u2013 Shifting Local and Global Relations<\/p>\n

Date:<\/strong>
\nJuly 18 (Friday), 2025, 9:15 am \u2013 6:00 pm
\nJuly 19 (Saturday), 2025, 9:15 am \u2013 12:45 pm<\/p>\n

Venue:<\/strong>
\nHumanities Centennial Hall (Widang), Yonsei University, Seoul<\/p>\n

July 18 (Friday), 2025<\/strong>
\n09:15\u201309:30
\nOpening Remarks<\/p>\n

Session 01: Fandom & Audience \u2013 From Reception to Cultural Discount
\n09:30 \u2013 11:00<\/p>\n

Chair: Sangjoon Lee (City University of Hong Kong<\/p>\n

Netflix(ed) Audiences: Watching Squid Game Through Platformed Eyes (Yong Kwon, University of British Columbia)<\/p>\n

The Creativity and Criticality of Fandoms in (Re)producing Netflix\u2019s Squid Game on Social Media: A Translingual Perspective (Alfredo Li, University of Oxford)<\/p>\n

Has Global OTT Reduced the Cultural Discount on Non-English Content? (Jieun Woo and Bong Gwan Jun, KAST)<\/p>\n

Session 02: Representation \u2013 Gender, Masculinity, and BL
\n11:10 \u2013 12:40
\nChair: Seok-Kyeong Hong (Seoul National University)<\/p>\n

Performing Masculinity, Conformity, Resistance, and Gender in Squid Game Season 2 (Dasae Shin, Sungshin Women\u2019s University)<\/p>\n

Streaming Desire: How OTT Platforms Are Reshaping the BL Drama Landscape (Su Bin Choi, Drew University)<\/p>\n

A Study on Gender Representation in Korean Dramas with Netflix: The Reception of Korean Dramas by an International Cultural Audience from the Global South (Mois\u00e9s Rubo, Federal University of Rio Grande do Sul \/ Natalia C\u00e2ndido, Rio de Janeiro State University)<\/p>\n

Lunch Break
\n12:40 \u2013 2:00<\/p>\n

Session 03: Narrative and Adaptation
\n14:00 \u2013 15:30
\nChair: Joseph Jonghyun Jeon (UC Irvine)<\/p>\n

Squid Game as Platform: Gi-Hun Will Become the Next Front Man (Dal Yong Jin, Simon Fraser University)<\/p>\n

Squid Game, Deep Fakes, and Self-Conscious Hallyu in 2021 (John David Rhodes, University of Cambridge)<\/p>\n

From Money Heist (2017) to Squid Game (2021): A Study on the Success of Transnational Strategies Involved in Their Successes (Alvaro Trigo, University of Salamanca \/ University of El Salvador)<\/p>\n

Session 04: Locality, Glocality, and Globality
\n15:40 \u2013 17:10
\nChair: Seung-Hwan Shin (University of Pittsburgh)<\/p>\n

Making of Korea as a Preferred Glocality in Netflix\u2019s Original From Sense8 to The Recruit (Seok-Kyeong Hong, Seoul National University)<\/p>\n

South Korean Children\u2019s Culture to the World Through Netflix (Bonnie Tilland, Leiden University)<\/p>\n

Riding Hallyu\u2019s Coattails: Netflix as a \u2018Necessary\u2019 Distributor in South-South Cultural Flows (Daniela Mazur and Milena Mendon\u00e7a, Universidade Federal Fluminense)<\/p>\n

Special Conversation (optional or TBA)
\n17:10 \u2013 18:00<\/p>\n

July 19 (Saturday), 2025<\/strong>
\nSession 05: Production \u2013 From Short-Form Dramas to Netflix Originals
\n09:15 \u2013 10:30
\nChair: Dal Yong Jin (Simon Fraser University)<\/p>\n

Disrupting \u2018Super\u2019 IP Dramas: Korean Short-Form Dramas in the Streaming Era (Heesun Yoon, Hanyang University of Technology)<\/p>\n

K-drama\u2019s Scriptwriters Inside a Profession System (Byeong Cheol Min, Ministry of Culture)<\/p>\n

Netflix Role in Shaping Korean Wave: Content and Media Ecology (Seungki Mun, Sungkyunkwan University \/ Kounjik Ku, Sungkyunkwan University)<\/p>\n

Session 06: Storytelling, Koreanness, and Talent Circulation
\n10:40 \u2013 12:00
\nChair: Mi-Sook Hong (Yonsei University)<\/p>\n

Extraordinary Attorney Woo: Others in Arms Difference and Autistic Representation in K-Drama (Jiyoon Lee, University of Michigan)<\/p>\n

Battle of the Streamers: A Comparative Study of K-Content Strategies in Netflix and Disney+ (Haeyeon Kim, University of Michigan \/ HCM)<\/p>\n

Storytelling and Streaming: Netflix\u2019s Influence on Talent Development in Korea (Nayoon Sim, Yonsei University)<\/p>\n

Short Break
\n12:00 \u2013 12:10<\/p>\n

Session 07: Digital Platform, Ecosystem, and Capitalism
\n12:10 \u2013 13:30
\nChair: Sangjoon Lee (City University of Hong Kong)<\/p>\n

Playing Through Capitalism: Squid Game, Acting In\/on Platform Economy (Seung-Hwan Shin, University of Pittsburgh)<\/p>\n

When Netflix Wins the Streaming War: A Dystopian Future of the K-drama Landscape (Tayoung Kim, Joongbu University)<\/p>\n

Beyond OTT Futurism: Korean Cinema in Flux (Jiwon Ahn, Keene State College)<\/p>\n

Session 08: Mediating Language, Human Body, and Ethnic Identity
\n13:40 \u2013 15:00Chair: Mi-Sook Hong (Yonsei University)<\/p>\n

Debating Authenticity in Subtitles: A Case Study of English Subtitles of Squid Game (Siu Ching Yuen, Chinese University of Hong Kong)<\/p>\n

The Spectacle of Death: Disposable Bodies and Postmortem Capitalism in Squid Game (Shinhyung Lim, Yonsei University)<\/p>\n

Seeing the Local, Touching the Global: Koreanness and Universality in Pachinko\u2019s Visual Motifs (Yejun Chun, Yonsei University)<\/p>\n

Contact: hallyustudies@gmail.com<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Date: July 18\u201319, 2025
\nVenue: Humanities Centennial Hall (Widang), Yonsei University, Seoul<\/p>\n","protected":false},"author":2,"featured_media":1348,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[37],"class_list":["post-1347","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-37","cat_-"],"_links":{"self":[{"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/tribe_events\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/tribe_events"}],"about":[{"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"version-history":[{"count":5,"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/tribe_events\/1347\/revisions"}],"predecessor-version":[{"id":1354,"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/tribe_events\/1347\/revisions\/1354"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/media\/1348"}],"wp:attachment":[{"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1347"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1347"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftribe_events_cat&post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}