International Media Studies Conference
\nIs Netflix Riding the Korean Wave or Vice Versa? II \u2013 Shifting Local and Global Relations<\/p>\n
Date:<\/strong> Venue:<\/strong> July 18 (Friday), 2025<\/strong> Session 01: Fandom & Audience \u2013 From Reception to Cultural Discount Chair: Sangjoon Lee (City University of Hong Kong<\/p>\n Netflix(ed) Audiences: Watching Squid Game Through Platformed Eyes (Yong Kwon, University of British Columbia)<\/p>\n The Creativity and Criticality of Fandoms in (Re)producing Netflix\u2019s Squid Game on Social Media: A Translingual Perspective (Alfredo Li, University of Oxford)<\/p>\n Has Global OTT Reduced the Cultural Discount on Non-English Content? (Jieun Woo and Bong Gwan Jun, KAST)<\/p>\n Session 02: Representation \u2013 Gender, Masculinity, and BL Performing Masculinity, Conformity, Resistance, and Gender in Squid Game Season 2 (Dasae Shin, Sungshin Women\u2019s University)<\/p>\n Streaming Desire: How OTT Platforms Are Reshaping the BL Drama Landscape (Su Bin Choi, Drew University)<\/p>\n A Study on Gender Representation in Korean Dramas with Netflix: The Reception of Korean Dramas by an International Cultural Audience from the Global South (Mois\u00e9s Rubo, Federal University of Rio Grande do Sul \/ Natalia C\u00e2ndido, Rio de Janeiro State University)<\/p>\n Lunch Break Session 03: Narrative and Adaptation Squid Game as Platform: Gi-Hun Will Become the Next Front Man (Dal Yong Jin, Simon Fraser University)<\/p>\n Squid Game, Deep Fakes, and Self-Conscious Hallyu in 2021 (John David Rhodes, University of Cambridge)<\/p>\n From Money Heist (2017) to Squid Game (2021): A Study on the Success of Transnational Strategies Involved in Their Successes (Alvaro Trigo, University of Salamanca \/ University of El Salvador)<\/p>\n Session 04: Locality, Glocality, and Globality Making of Korea as a Preferred Glocality in Netflix\u2019s Original From Sense8 to The Recruit (Seok-Kyeong Hong, Seoul National University)<\/p>\n South Korean Children\u2019s Culture to the World Through Netflix (Bonnie Tilland, Leiden University)<\/p>\n Riding Hallyu\u2019s Coattails: Netflix as a \u2018Necessary\u2019 Distributor in South-South Cultural Flows (Daniela Mazur and Milena Mendon\u00e7a, Universidade Federal Fluminense)<\/p>\n Special Conversation (optional or TBA) July 19 (Saturday), 2025<\/strong> Disrupting \u2018Super\u2019 IP Dramas: Korean Short-Form Dramas in the Streaming Era (Heesun Yoon, Hanyang University of Technology)<\/p>\n K-drama\u2019s Scriptwriters Inside a Profession System (Byeong Cheol Min, Ministry of Culture)<\/p>\n Netflix Role in Shaping Korean Wave: Content and Media Ecology (Seungki Mun, Sungkyunkwan University \/ Kounjik Ku, Sungkyunkwan University)<\/p>\n Session 06: Storytelling, Koreanness, and Talent Circulation Extraordinary Attorney Woo: Others in Arms Difference and Autistic Representation in K-Drama (Jiyoon Lee, University of Michigan)<\/p>\n Battle of the Streamers: A Comparative Study of K-Content Strategies in Netflix and Disney+ (Haeyeon Kim, University of Michigan \/ HCM)<\/p>\n Storytelling and Streaming: Netflix\u2019s Influence on Talent Development in Korea (Nayoon Sim, Yonsei University)<\/p>\n Short Break Session 07: Digital Platform, Ecosystem, and Capitalism Playing Through Capitalism: Squid Game, Acting In\/on Platform Economy (Seung-Hwan Shin, University of Pittsburgh)<\/p>\n When Netflix Wins the Streaming War: A Dystopian Future of the K-drama Landscape (Tayoung Kim, Joongbu University)<\/p>\n Beyond OTT Futurism: Korean Cinema in Flux (Jiwon Ahn, Keene State College)<\/p>\n Session 08: Mediating Language, Human Body, and Ethnic Identity Debating Authenticity in Subtitles: A Case Study of English Subtitles of Squid Game (Siu Ching Yuen, Chinese University of Hong Kong)<\/p>\n The Spectacle of Death: Disposable Bodies and Postmortem Capitalism in Squid Game (Shinhyung Lim, Yonsei University)<\/p>\n Seeing the Local, Touching the Global: Koreanness and Universality in Pachinko\u2019s Visual Motifs (Yejun Chun, Yonsei University)<\/p>\n Contact: hallyustudies@gmail.com<\/p>\n <\/p>","excerpt":" Date: July 18\u201319, 2025
\nJuly 18 (Friday), 2025, 9:15 am \u2013 6:00 pm
\nJuly 19 (Saturday), 2025, 9:15 am \u2013 12:45 pm<\/p>\n
\nHumanities Centennial Hall (Widang), Yonsei University, Seoul<\/p>\n
\n09:15\u201309:30
\nOpening Remarks<\/p>\n
\n09:30 \u2013 11:00<\/p>\n
\n11:10 \u2013 12:40
\nChair: Seok-Kyeong Hong (Seoul National University)<\/p>\n
\n12:40 \u2013 2:00<\/p>\n
\n14:00 \u2013 15:30
\nChair: Joseph Jonghyun Jeon (UC Irvine)<\/p>\n
\n15:40 \u2013 17:10
\nChair: Seung-Hwan Shin (University of Pittsburgh)<\/p>\n
\n17:10 \u2013 18:00<\/p>\n
\nSession 05: Production \u2013 From Short-Form Dramas to Netflix Originals
\n09:15 \u2013 10:30
\nChair: Dal Yong Jin (Simon Fraser University)<\/p>\n
\n10:40 \u2013 12:00
\nChair: Mi-Sook Hong (Yonsei University)<\/p>\n
\n12:00 \u2013 12:10<\/p>\n
\n12:10 \u2013 13:30
\nChair: Sangjoon Lee (City University of Hong Kong)<\/p>\n
\n13:40 \u2013 15:00Chair: Mi-Sook Hong (Yonsei University)<\/p>\n
\nVenue: Humanities Centennial Hall (Widang), Yonsei University, Seoul<\/p>","slug":"%ea%b5%ad%ec%a0%9c-%ec%bb%a8%ed%8d%bc%eb%9f%b0%ec%8a%a4-is-netflix-riding-the-korean-wave-or-vice-versa-ii-shifting-local-and-global-relations","image":{"url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference.jpg","id":1348,"extension":"jpg","width":1241,"height":1754,"sizes":{"medium":{"width":212,"height":300,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-212x300.jpg"},"large":{"width":725,"height":1024,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-725x1024.jpg"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-150x150.jpg"},"medium_large":{"width":768,"height":1085,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-768x1085.jpg"},"1536x1536":{"width":1087,"height":1536,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-1087x1536.jpg"},"blog-large":{"width":669,"height":272,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-669x272.jpg"},"blog-medium":{"width":320,"height":202,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-320x202.jpg"},"recent-posts":{"width":700,"height":441,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-700x441.jpg"},"recent-works-thumbnail":{"width":66,"height":66,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-66x66.jpg"},"fusion-200":{"width":200,"height":283,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-200x283.jpg"},"fusion-400":{"width":400,"height":565,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-400x565.jpg"},"fusion-600":{"width":600,"height":848,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-600x848.jpg"},"fusion-800":{"width":800,"height":1131,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-800x1131.jpg"},"fusion-1200":{"width":1200,"height":1696,"mime-type":"image\/jpeg","url":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference-1200x1696.jpg"}}},"all_day":true,"start_date":"2025-07-18 00:00:00","start_date_details":{"year":"2025","month":"07","day":"18","hour":"00","minutes":"00","seconds":"00"},"end_date":"2025-07-19 23:59:59","end_date_details":{"year":"2025","month":"07","day":"19","hour":"23","minutes":"59","seconds":"59"},"utc_start_date":"2025-07-18 00:00:00","utc_start_date_details":{"year":"2025","month":"07","day":"18","hour":"00","minutes":"00","seconds":"00"},"utc_end_date":"2025-07-19 23:59:59","utc_end_date_details":{"year":"2025","month":"07","day":"19","hour":"23","minutes":"59","seconds":"59"},"timezone":"UTC+0","timezone_abbr":"UTC+0","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"\uad6d\uc81c \ucee8\ud37c\ub7f0\uc2a4","slug":"%ea%b5%ad%ec%a0%9c-%ec%bb%a8%ed%8d%bc%eb%9f%b0%ec%8a%a4","term_group":0,"term_taxonomy_id":37,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":6,"filter":"raw","id":37,"urls":{"self":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/tribe\/events\/v1\/categories\/37","collection":"http:\/\/chs.snuac.ac.kr\/index.php?rest_route=\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"[\uad6d\uc81c \ucee8\ud37c\ub7f0\uc2a4] Is Netflix Riding the Korean Wave or Vice Versa? II \u2013 Shifting Local and Global Relations","description":"<p>Date: July 18\u201319, 2025<br \/>\\nVenue: Humanities Centennial Hall (Widang), Yonsei University, Seoul<\/p>\\n","image":"http:\/\/chs.snuac.ac.kr\/wp-content\/uploads\/2025\/07\/netflix_conference.jpg","url":"http:\/\/chs.snuac.ac.kr\/?tribe_events=%ea%b5%ad%ec%a0%9c-%ec%bb%a8%ed%8d%bc%eb%9f%b0%ec%8a%a4-is-netflix-riding-the-korean-wave-or-vice-versa-ii-shifting-local-and-global-relations","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2025-07-18T00:00:00+00:00","endDate":"2025-07-19T23:59:59+00:00","performer":"Organization"}}